Free Internet Marketing Newsletter for Small Businesses

Internet Marketing Newsletter for Small Businesses

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Issue # 81
Tuesday, September 26, 2006

In this Issue:

ARTICLES:

Top-Quality Content -- The Key To A Successful AdSense Site

FREE RESOURCE:

Google Adsense

Welcome to Issue # 81 of the Internet Marketing for Small Business Newsletter. In recent years the Google Adsense program has exploded in popularity. So much so, that many websites are now being created with the single purpose of displaying Google ads and earning revenue. While in theory this sounds like a great concept, in practice these websites are setup to fail. The old Internet adage "Content is King" still rings true and the websites that are making money with Google Ads are focusing on their content and visitors first. Check out this issue’s article for ways you can optimize your Adsense revenue. If you are not familiar with the Adsense program check out the free resource section of this issue.

We would love to hear any questions, comments, or ideas for future articles, just email us at newsletters@idesignbusiness.com

New & Improved Small Business Forum - Be sure to check out the new format and post a question related to your business or an advertisement promoting your business.
Small Business Forums

Increase Your Link Popularity - Are you looking to increase your search engine rankings and traffic to your website? Visit LinkSource.info to share links with other websites related to your industry. Quality link exchanges will help you gain exposure for your website. FREE SERVICE! - LinkSource.info

Did you miss the last issue? You can always visit our idesignbusiness Internet Newsletter Archive and easily view and search all our past issues.

Neal St. Clair
idesignbusiness

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By Joel Comm

Google’s got a problem. We’ve all seen it. We’ve all had to deal with it. We’ve all been frustrated by it.

Enter a search term at Google and about a quarter to half of the results on the first page will be garbage. A couple of meaningless paragraphs and plenty of ad units and in-your-face banners.

The SEO is excellent. The content is terrible. And you can be sure the revenues are rock bottom too.

I’m not interested in building sites like that, and no one else should be either. They’re a waste of time for the publisher and they’re a waste of time for users too.

And they’re also completely unnecessary.

Creating top quality content -- the sort that builds loyal users and gets ad clicks -- is easy. You don’t have to be a Pulitzer Prize-winning journalist to create good articles. And you don’t have to write like Hemingway to create Web pages that bring users back.

You just have to write the sort of content that people find interesting. That’s all there is to it.

The best judge of whether an article is interesting is you. If you find your content enjoyable to create, there’s a good chance that your users will find reading it appealing too.

One of the easiest ways to create interesting content is to write product reviews. Whatever you like to do in your spare time is going to have plenty of products. That’s true whether you’re playing golf, building home entertainment systems or doing home improvements.

You already know which of those products are the best and which are disappointing.

Write short reviews of the products you own -- or would like to own -- and you’ll provide valuable information for users.

And you’ll also bring up highly targeted ads.

When you’re looking to create a new site rather than pick topics that you know have high-paying ads, pick topics that have high interest for you. You’ll be able to create better content, and you’ll have more users who will return regularly and give your site a solid base.

Joel Comm is The Internet Revenue Expert. Online for over 20 years, Joel teaches people how to make money in the digital age. The recognized authority on Google AdSense, Joel teaches how to multiply your AdSense income at The AdSense Code. To ask Joel Comm a question about making money online, visit http://www.AskJoelComm.com

Article Source: EzineArticles.com

Each issue of the Internet Marketing Newsletter for Small Businesses will include helpful free online resources to promote your websites.

Google Webmaster Tools - Google Adsense

Google AdSense is a fast and easy way for website publishers of all sizes to display relevant Google ads on their website's content pages and earn money. Because the ads are related to what your visitors are looking for on your site — or matched to the characteristics and interests of the visitors your content attracts — you'll finally have a way to both monetize and enhance your content pages.

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