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 Issue #54 - September 20th, 2004 Internet Marketing Newsletter for Small Businesses
Brought to you by idesignbusiness.com http://www.idesignbusiness.com Issue # 54 Monday, September 20th, 2004 In this Issue: ARTICLES: FREE RESOURCE: Welcome to issue # 54 of the Internet Marketing Newsletter for Small Business. This issue features an article from a guest author and covers a topic that should be important to us all - increasing Online Sales. This article reveals three easy to implement ideas that can help you to improve the sales from your website. Getting traffic to your website should be your first priority after building your site but once you begin to receive traffic it is important to optimize your site so you can make the most out of the traffic you are receiving. This issue‘s article provides three proven techniques that will help you maximize sales from your website. We would love to hear any questions, comments, or ideas for future articles, just email us at newsletters@idesignbusiness.com Did you miss the last issue? You can always visit our idesignbusiness Internet Newsletter Archive and easily view and search all our past issues. Neal St. Clair idesignbusiness Advertisement SpamArrest.com - Take Back Control of Your Inbox Are you fed up with SPAM? If so, take action and take back control of your inbox. Kill unwanted emails in their tracks before they ever reach your inbox. SpamArrest lets you easily manage your email by blocking unwanted senders and verifying your valid contacts. It‘s easy to setup and will block all junk email. SpamArrest works with your current email and provides a 30 day Free Trial. Click here for 30 day free trial ARTICLE Three Ways To Dramatically Increase Your Sales by Rich Hamilton, Jr www.ElitesMarketing.com If you are a die hard marketer like me, then you‘re always looking for that edge that is going boost your online sales. In this article, we are going to cover a few effective techniques that I use, that will increase your online sales. Information Pop Ups You can also increase the sales on your web site by using information pop ups. Traditionally, pop ups have been used to generate a window when a visitor enters or exits your web page, but not information pop ups. An information pop up is a window that will only appear when a visitor clicks on a link. The general purpose of using an information pop up is to provide your visitors with additional information about the product or service in your sales copy. In copywriting you can‘t sell features, only benefits, that‘s where the information pop up come into play. You can effectively use information pop ups, to display the features of your product. Information pop ups are also great to use for example purposes in your sales copy. A great sales copy will use information pop up windows to emphasize key points and examples. By allowing the reader the option to view the examples in the form of a pop up window they will be able to stay on your sales copy page. Without using an information pop up window, the reader will actually have to leave the sales page, forcing them to lose their place. If the reader loses their place, the chances are they will not reread the sales copy again, instead they will leave. By containing your reader and having thorough examples in your sales copy, it will increase your conservation rate, which means more sales. Thank You Pages By using custom thank you pages you can increase your sales up to 60%. You need to realize that your visitors are going to be impulsive and after they buy a product from you, they are in a buying mood. By using custom thank you pages you are taking advantage of their impulse to buy, by offering them another product or service. If you don‘t have another product or service to offer, then consider finding an associate program. You don‘t want to miss out on this opportunity to increase your sales up to 60%, do you? I didn‘t think so! When you are using custom thank you pages, make sure that the product or service is relevant to the original purchase, but not in competition with it. If you offer a product that is in competition and that may be better than yours, you could be looking at a refund. If want to have success with this technique, than offer a product or service that goes with and against it. For instance, on my custom thank you page for my ebook, Inside Internet Marketing I offer Mailloop (automation software), AssocTrac (affiliate tracking software), and Advanced Copywriting to my buyer. Each product is related to my ebook, but is not in competition with it. Follow Up Messages Since we just went over how to increase your sales with custom thank you pages, it wouldn‘t be complete without profiting from your follow up messages. Follow up messages are another good way to increase your sales dramatically, and it‘s completely automatic. You should be following up with your customer to make sure that they are satisfied with their purchase, to add a personal touch. If your customer is satisfied with your product, then they will buy from you again and again. What makes this technique so powerful? You have established your buyers trust, because if you didn‘t they would have never bought from you to begin with. After they have used your product, you have already established your credibility and built a solid relationship with them. So, when it comes time to follow up with your customer, you should present them with another offer. For instance, when someone buys my ebook, Inside Internet Marketing, they receive a follow up message three days after they purchase it. In that follow up message, I send them a list of some of my ebook‘s resources. Don‘t overlook this simple, but very profitable technique. About the Author: Rich Hamilton, Jr is the CEO/President of Elites Marketing, Inc ® and the Author of Inside Internet Marketing. His book will show you how to ignite your sales by unlocking the absolute truth to internet marketing and how you can aggressively promote your web site without paying a cent for advertising. Advertisement idesignbusiness Mail Manager Create and send professional email campaigns with the idesignbusiness Mail Manager. Stay in touch with current clients through online newsletters and updates and gain new customers through online coupons and promotions. The Mail Manager provides all the tools you need to create, manage, and track professional email campaigns. Try the Mail Manager today with no obligation. 30 day free trial no Credit Card required to sign up. Click here for 30 day free trial FREE RESOURCE: Each issue of the Internet Marketing Newsletter for Small Businesses will include helpful free online resources to promote your websites. WebSTAT is a powerful traffic monitoring service that can be easily and quickly added to your existing website. They offer both a free service and an pay service that can analyze and report every aspect of your site traffic. Find out how many people are visiting your site, what are your most popular pages, what search engines are sending you traffic and much more. Try WebSTAT‘s free service today and receive a free 2-week trial of their premium service. This is a must-have for any business with a website. Try WebSTAT today! ABOUT idesignbusiness idesignbusiness provides complete Internet services for small businesses including website design, website development, hosting and Internet marketing. Increase website traffic, build your customer base, and drive revenue using our cost-effective and result driven tools and services. Please visit http://www.idesignbusiness.com for more information. SUBSCRIPTION NOTICE This newsletter is only sent to opt-in subscribers. If at anytime you would like to be removed from this list, please send an e-mail to newsletters@idesignbusiness.com with REMOVE in the subject line or click on the remove link below. Spread the word - Please forward to friends and colleagues. Copyright 2002 - 2004 idesignbusiness http://www.idesignbusiness.com |
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