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 Issue #30 - September 15th, 2003 Internet Marketing Newsletter for Small Businesses
Brought to you by idesignbusiness.com http://www.idesignbusiness.com Issue # 30 Monday, September 15th, 2003 In this Issue: ARTICLES: ONLINE POLL: FREE RESOURCE: Welcome to issue # 30 of the idesignbusiness Internet Marketing Newsletter. This issues concentrates on the importance and value of building reciprocal links for your website. Links have always been a key way of driving traffic to websites and improving Search Engine rankings, but lately it seems links are in the Internet Marketing spotlight more than ever. We would love to hear any questions, comments, or ideas for future articles, just email us at newsletters@idesignbusiness.com Did you miss the last issue? You can always visit our idesignbusiness Internet Newsletter Archive and easily view and search all our past issues. Neal St. Clair idesignbusiness Advertisement WARNING! Your affiliate program may be suffering! Don‘t settle for just a percentage of the profits! We‘re one of the only Internet companies that lets you keep all of your profits! 100% of your profits go directly into your bank account! http://www.DesktopSnooper.com Online Poll Are Reciprocal Links Part of Your Online Marketing Plan? ARTICLE Links, Links, and More Links. by Neal St. Clair One of the most debated topics related to Internet Marketing among Internet professionals is what determines ranking results in Search Engines. While people may disagree about the importance of META Tags, Page Titles, Alt Texts, Keywords, (the list goes on and on), it seems today everyone agrees that reciprocal links are very important. The term "Link Popularity", created by Google, has brought linking to the forefront of Search Engine Rankings and several major search engines have followed suit. Link Popularity is a measure of the number and quality of links that are pointing to your website and websites that you are linking to. There is a direct connection between your link popularity and how high your site ranks in Search Engines. In addition to improving search engine rankings, links can help your site receive targeted traffic. Not all links are equal, so I wanted to spend the rest of this article discussing how to set up an effective reciprocal link program for your website.
Let me start this section by saying that any link will help, but linking to sites that are relevant to your business and industry are much better. If you own a real estate company then you want to seek out websites that also serve the real estate industry. You may not want to link to competing sites, but with a little research, I am sure you can find hundreds or thousands of sites that compliment yours. Finding sites that are relevant to your industry is the first step to setting up your link program, the second step is trying to get large sites in your industry to link to you. Search Engines like Google not only take in to consideration the number of sites linking to you, they also measure the traffic these linking sites are receiving. You can find out how Google "ranks" every site on the web through the Google Toolbar. For more information on downloading and using the Google toolbar, please refer to the "Free Resource" section at the end of this newsletter. One of the easiest ways to improve your Link Popularity with high-quality links is to submit your website to Website Directories. Sites like DMOZ (www.dmoz.com) and JOEAnt.com (www.joeant.com) are human-edited directories that list websites by category. Search Engines give these links a lot of weight because they edited and maintained by real people. It is important that the page on your site where you list all reciprocal links is easily accessible from your homepage so Search Engines can easily find it. Search Engines will periodically visit your website to find updates and if they cannot find your links page, then you won‘t get credit for your links. If you have recently added a lot of links to your site, it never hurts to be proactive and submit your links page to Search Engines yourself. Advertisement Increase Your Links & Traffic We can provide your website an automated Link Directory to help you quickly and easily increase the number of websites that are linking to you. Links will appear instantly on your links page and you don‘t need to know any programming or HTML. Our Link Directory can be customized for any website to ensure that you receive quality links for your industry. You can easily manage your link directory by adding, editing, and deleting links at any time. For more information and to see a sample, please contact idesignbusiness by phone or email. Email - info@idesignbusiness.com Phone - 213-926-2990 FREE RESOURCE: Each issue of the Internet Marketing Newsletter for Small Businesses will include helpful free online resources to promote your website. Google is the top dog in the world of Search Engines and they now offer the Google Toolbar that can accompany your web browser when surfing the Internet. The best feature for webmasters and business owners is that the toolbar will tell you the Page Rank of every site your visit. Page Rank is Google‘ measure of a website that they use to rank pages in search results. This is a great indicator to help you find relevant links for your website. To learn more about the Toolbar and to download your free copy, click here. ABOUT idesignbusiness idesignbusiness provides complete Internet services for small businesses. Increase Website traffic, build your customer base, and drive revenue using our cost-effective and result driven tools and services Please visit http://www.idesignbusiness.com for more information. SUBSCRIPTION NOTICE This newsletter is only sent to opt-in subscribers. If at anytime you would like to be removed from this list, please send an e-mail to newsletters@idesignbusiness.com with REMOVE in the subject line or click on the remove link below. Spread the word - Please forward to friends and colleagues. Copyright 2002 - 2003 idesignbusiness http://www.idesignbusiness.com |
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