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 Issue #8 - October 21st, 2002 Internet Marketing Newsletter for Small Businesses
Brought to you by idesignbusiness.com http://www.idesignbusiness.com Issue #8 Monday, October 21st, 2002 In this Issue: ARTICLE: FREE RESOURCE: Welcome to issue #8 of the Internet Marketing Newsletter for Small Businesses. As always, I encourage reader feedback. Let me know what you like, or don't like about this newsletter and what topics you would like to see in the future. Please direct all newsletter correspondence to newsletters@idesignbusiness.com You can view all past issues of the Internet Marketing Newsletter for Small Businesses at the newsletter archive. Click below to visit the archive: Newsletter Archive Neal St. Clair idesignbusiness Advertisement idesignbusiness provides professional graphic design services that cater to a small-business budget. It is important that your logo, website, letterhead, business cards, and other mediums that represent your company present a professional image of your business. Often times, the way these things look provide prospects, customers, and partners a first impression of your company. idesignbusiness can help you ensure that your design helps convey your core message, not distract from it. ARTICLE Making the most of your website: Email Auto-Responders This article is the second in the series, "Making the most of your website." In the last issue I discussed the benefits of online forms and how to implement them on your website. This issue will focus on Email Auto-Responders and how they will make your website more efficient. To begin, let's make sure we have a clear definition of what an email auto-responder is. An email auto-responder is code that automatically generates an email to a user of your site after they have visited a certain page on your website. I will illustrate exactly what an email auto-responder does through an example. Imagine a website that has an online guestbook where users can share feedback on the company's products. Users would fill out an online form providing their name, comments, and email address, and then click on a submit button to post their comments. Once they click submit, they are brought to a page that displays their comments. Behind the scenes, the page that display the user's comments would contain code that automatically sends that user an email thanking them for visiting the site and using the guestbook. It is important to point out before we go any further that email auto-responders won't work without the use of online forms. Without a form, you have no way to gather your user's email address. If you are looking for more information about online forms, take a look at the article in Issue #7 by clicking here. So now that we have an understanding of what email auto-responders are, let's discuss how they can improve your website and business. Communicating with your users is obviously important and something I think every business owner would like to do. Email is a great tool to accomplish that, but can be very time consuming if you have to write and send each email individually. It might not be to bad if you only have 5-10 people visiting your website a day, but think about managing that process if you had 100 people visiting your website each day. Email auto-responders do the work for you and allow you to quickly and easily communicate with all your website visitors. For the most part, people that visit your website are there because they have an interest in your products and/or services. If you provide multiple items or services, email auto-responders are a great way to promote all your offerings to potential customers. Let's say for example, that someone comes to your website and requests more information on product X by filling out your online form. After they complete the form, your email auto-responder can send them a message letting them know that you received their request for information and also let them know about your other products and services they may be interested in. There seems to be an infinite number of websites on the Internet today and this means people have numerous choices when deciding what websites to visit. It is tough to make your website stand out in the crowd, but email auto-responders can help by seamlessly communicating with your prospects. Not only did they get exposed to your business by visiting your website, but with email auto-responders on your website, the next time they check their email they will have a message from you as well. For more information If you are interested in learning more about email auto-responders and adding them to your website, please visit: http://www.idesignbusiness.com/web_development_newsletter.asp and submit your website for a free review. Or you can send us an email to development@idesignbusiness.com and we will provide you more information on adding email auto-responders to your website. Advertisement If you're looking for a reliable host for your website, I would recommend Burlee.com. They offer numerous hosting packages ranging from small personal websites to large professional sites. While many hosting packages seem the same, Burlee stands out with exceptional customer service and technical support. For more information on Burlee and their hosting packages, please click below. FREE RESOURCE: Each issue of the Internet Marketing Newsletter for Small Businesses will include helpful free resources to promote your website. I came across the Small Business Help Center while surfing the web recently and found it's content to be very helpful and constructive. It's a great place for Small Business Owners to visit when looking for new ideas or trying to find answers to questions regarding owning a small business. Whether you are looking for information on marketing, finance, or taxes the Small Business Help Center is a great place to start your search. Visit the Small Business Help Center ABOUT idesignbusiness idesignbusiness provides Web marketing and technology solutions for small businesses. We utilize a combination of consulting and technology expertise to create customized and flexible solutions. Please visit http://www.idesignbusiness.com for more information. SUBSCRIPTION NOTICE This newsletter is only sent to opt-in subscribers. If at anytime you would like to be removed from this list, please send an email to newsletters@idesignbusiness.com with REMOVE in the subject line. Spread the word - Please forward to friends and colleagues. Copyright 2002 - idesignbusiness.com http://www.idesignbusiness.com |
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