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 Issue #50 - July 26th, 2004 Internet Marketing Newsletter for Small Businesses
Brought to you by idesignbusiness.com http://www.idesignbusiness.com Issue # 50 Monday, July 26th, 2004 In this Issue: ARTICLES: FREE RESOURCE: Welcome to issue # 50 of the idesignbusiness Internet Marketing Newsletter. When I started this newsletter over two years ago I never imagined getting to Issue # 50 and over 2,400 subscribers! Now that we made it and I have seen the effectiveness of an e-zine to communicate with website visitors and share information. I wanted to publish an article that clearly outlines the benefits and steps of starting your own ezine. After doing this for more than 2 years myself I cannot stress the value it can bring your website and business. If you have any questions about starting your own ezine or building your subscriber base please contact us and we will be happy to help. Send emails to newsletters@idesignbusiness.com. We would love to hear any questions, comments, or ideas for future articles, just email us at newsletters@idesignbusiness.com Did you miss the last issue? You can always visit our idesignbusiness Internet Newsletter Archive and easily view and search all our past issues. Neal St. Clair idesignbusiness Endorsement The Business Professional Magazine If you are like most business owners and Internet entrepreneurs then you are always looking for fresh content and new ways to promote and market your business online. I recently found a great online resource called "The Business Professional"e that is loaded with fresh articles, interviews, and great online resources. I enjoyed it so much that I am now promoting it to the idesignbusiness community and providing a free complimentary issue for you to read. Download A Complimentary Issue Click on the link below to download your complimentary issue. This link is VIRUS FREE. Download Free Copy For More Information... To learn more about "The Business Professional" please click on the link below: Click here To your Online Business Success! ARTICLE Your own ezine By David Callan As a webmaster, running your own free Ezine (also known as a newsletter) can bring huge benefits to your website and help increase your profits. You have seen them all over the Internet, nearly all sites related to marketing offer them to their visitors. The popularity of these Ezines is based on the need for information. The number one reason people are online is because they want and need information and that‘s exactly what Ezines provide. Ezines are mostly delivered via email, some however are delivered as HTML pages. Ezines which are delivered as HTML pages still utilize email though as the webmaster will email subscribers notifying them that a new issue is ready. There are many advantages of starting your own Ezine, however Ezines do require a bit of work to get started and maintain so they may not be for everyone. Let‘s go through a few of them advantages now. There a two main advantages. These include being able to maintain regular contact with your website visitors and being able to build a relationship with them also. Ezines allow you to maintain regular contact with your website visitors. This is vital to your success because rarely do people buy on their first visit, in fact most people usually have to be exposed to an offer up to seven times before they‘ll buy from you. Your Ezine allows you to keep the connection with your sites visitors and also allows you to remind them you‘re there so that the can revisit and maybe after the 6th or 7th time at your website they will buy. They don‘t have to visit your site for your sales messages as Ezines give you the excuse to send potential customers another and another and another email packed with articles, tutorials and information. Each edition of your Ezine will of course include your sales message. Ezines are great for building trust and relationships online. If your Ezine provides regular quality content which your subscribers can really use they‘ll begin to trust your opinion and will also begin to feel that they know you. This is important as you must develop relationships to make real money from your website. The other often overlooked advantage of having an Ezine is the income it can generate, not from selling your products and services which we‘ve already discussed above but from selling advertising space in it. You do however need a medium to large subscriber base before other businesses will be interested in advertising within your publication but this is not that hard to achieve, especially if your Ezine is regularly full of quality content. You can earn a few hundred dollars every month just from ads if you play your cards rights. Disadvantages of running your own Ezine include the amount of work involved. While publishing an Ezine you‘ve to regularly write a lot of quality content before your next edition comes out (usually every week) and this isn‘t always easy. In fact it‘s never easy, the next thing that adds to your work load when it comes to Ezines is maintaining your email addresses, many people change their emails addresses and even more enter in the wrong email address on your sign up form, it‘s your job to get rid of the bad addresses and keep the good ones. You can of course get software to automate the maintenance of your email list, there are also lots of online services which you can use to maintain your list too. Certain software can automatically unsubscribe and subscribe different email address as well as do other things, this will significantly cut down on your workload. The content part can‘t however be automated, it takes time to create quality content and there is no way around this. Now for a little summary, you need an Ezine if you sell products or services on your website, without one you‘ll be losing touch with hundreds if not thousands of potential customers which could in turn make or break your business. Article by David Callan. David is an Internet marketing professional and webmaster of AKA Marketing.com webmaster forums. Visit his webmaster forums for the latest discussions on search engines, website authoring and Internet marketing related issues and topics. Advertisement SpamArrest.com - Take Back Control of Your Inbox Are you fed up with SPAM? If so, take action and take back control of your inbox. Kill unwanted emails in their tracks before they ever reach your inbox. SpamArrest lets you easily manage your email by blocking unwanted senders and verifying your valid contacts. It‘s easy to setup and will block all junk email. SpamArrest works with your current email and provides a 30 day Free Trial. Click here for 30 day free trial FREE RESOURCE: Each issue of the Internet Marketing Newsletter for Small Businesses will include helpful free online resources to promote your websites. Do you find yourself typing the same thing over and over again? Maybe it is an email message. Maybe you repeatedly type your website URL or email when submitting your site to Search Engines? Whatever it is I am sure it takes time and time is money... A few years ago I found a piece of software called ShortKeys and it has saved my many hours over the years and it can help you too. Shortkeys enables you to create shortcut keys for text so with the stroke of a couple keys you can paste text anywhere you want very quickly. At first glance you may think this is not that helpful but I encourage you to give it a try and I guarantee you will love it... Download ShortKeys Lite ABOUT idesignbusiness idesignbusiness provides complete Internet services for small businesses including website design, website development, hosting and Internet marketing. Increase website traffic, build your customer base, and drive revenue using our cost-effective and result driven tools and services. Please visit http://www.idesignbusiness.com for more information. SUBSCRIPTION NOTICE This newsletter is only sent to opt-in subscribers. If at anytime you would like to be removed from this list, please send an e-mail to newsletters@idesignbusiness.com with REMOVE in the subject line or click on the remove link below. Spread the word - Please forward to friends and colleagues. Copyright 2002 - 2004 idesignbusiness http://www.idesignbusiness.com |
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