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 Issue #61 - January 18th, 2004 Internet Marketing Newsletter for Small Businesses
Brought to you by idesignbusiness.com http://www.idesignbusiness.com Issue # 61 Monday, January 18, 2005 In this Issue: ARTICLES: FREE RESOURCE: Welcome to Issue # 61 of the Internet Marketing for Small Business Newsletter. This Issue‘s article takes a look at a website basic that often gets overlooked - Your Domain Name(s). When building a new website or reexamining your current site think about your domain name and make sure it is the best for your visitors and Search Engine rankings. I think many small businesses overlook the importance of registering multiple names for their websites. You can use a longer, more descriptive name for the Search Engines and a shorter, easy to remember name to give to your customers and prospects. The article included below takes a closer look at domain names and how you can maximize your traffic based on the name you choose. We would love to hear any questions, comments, or ideas for future articles, just email us at newsletters@idesignbusiness.com Did you miss the last issue? You can always visit our idesignbusiness Internet Newsletter Archive and easily view and search all our past issues. Neal St. Clair idesignbusiness Advertisement idesignbusiness Mail Manager Create and send professional email campaigns with the idesignbusiness Mail Manager. Stay in touch with current clients through online newsletters and updates and gain new customers through online coupons and promotions. The Mail Manager provides all the tools you need to create, manage, and track professional email campaigns. Try the Mail Manager today with no obligation. 30 day free trial no Credit Card required to sign up. Click here for 30 day free trial ARTICLE Is Your Domain Costing You Traffic? By Nicholas Dixon You visited a great website some time ago that had some fantastic information on it. It is not easily found in search engines results so you decide to type the domain name into your favorite browser. The problem is that the url spells out something like keyword-keyword-keyword-keyword-keyword.com. Does that sound ethical to you? It maybe helpful with those search engine rankings but for many visitors that can be a pain in you know what to type out. For years I worked in an internet café and was surprised to know that many persons can‘t type in a hyphen. Instead of finding out how to do it, they just move on to an alternate site hence a loss of traffic. The average computer user can be a lazy fellow indeed. That‘s why there are so many keyboard shortcuts. He needs to complete his task as soon as possible. Ever wonder why the Googles, Yahoos, Amazons and Ebays of the online world are so successful? It‘s because there domain name play a significant role in there branding. There are countless persons logging on for the first time each day in search of information that can assist them in the initiation process. It is imperative that your domain name play a major part in creating a bond with your viewers. For almost four years I marketed a free website that was hosted on Geocities. My "domain" spelt out Geocities.com/Myname which made marketing feel like running with an anchor tied to my legs. I can‘t even imagine the amount of traffic and credibility that I lost due to that single factor. Does it work? It can and sometimes it won‘t. I believe that having a domain with too many words in it can be a turnoff just like having a Geocities site. It seems unprofessional for a company to have a name that contrasts the credibility that they are trying to create. Some domain names are like a cargo train several compartments long. Why? Since some search engines do not give any significance to the meta keyword tag, some webmasters fill their domain with their keywords. A good domain does not guarantee success as I found out. But a memorable and easy to spell name can be beneficial to both you and your visitors. You can have an easier time reaching them and they will have an easier time finding you with a quick type in of your domain. I think it is best to put your keywords for each page in your file name. That way you, the search engines and your viewers all win. Copyright © Nicholas Dixon Nicholas Dixon is the creator of Jamaica‘s first article directory. Free content and information about a cool island town. Visit http://WWW.Oceanroc.com to learn more... Article Source: http://EzineArticles.com/ Advertisement Keep Your Website Fresh, Relevant and Up-to-Date Do you update your website on a regular basis? Fresh content is the number one thing that will bring people to your website and keep them coming for more. idesignbusiness offers comprehensive Website Maintenance plans to help you keep your website up to date. Have your own professional webmaster for less than $25 per month! We can handle all technical aspects of your website including updating text, images, links, databases and more. Contact us today for more information and rates for your website and needs. info@idesignbusiness.com FREE RESOURCE: Each issue of the Internet Marketing Newsletter for Small Businesses will include helpful free online resources to promote your websites. I am excited to introduce you to a great new website that provides hundreds of pages of informative and unique content for use on any website. In past issues of this newsletter we have talked about how important content is to bring traffic to your website, keep visitors on your website, and keep them coming back for more. The ProfitPuzzle.com provides you a quick and free way to instantly add hundreds of pages of business related content to your website. You are able to customize the ProfitPuzzle content by adding your own return links and messages. This is a great resource for your website visitors and you! You can also add Google Adwords code to your custom ProfitPuzzle and increase Ad Revenue from your site. Sign up for free today - www.ProfitPuzzle.com ABOUT idesignbusiness idesignbusiness provides complete Internet services for small businesses including website design, website development, hosting and Internet marketing. Increase website traffic, build your customer base, and drive revenue using our cost-effective and result driven tools and services. Please visit http://www.idesignbusiness.com for more information. SUBSCRIPTION NOTICE This newsletter is only sent to opt-in subscribers. If at anytime you would like to be removed from this list, please send an e-mail to newsletters@idesignbusiness.com with REMOVE in the subject line or click on the remove link below. Spread the word - Please forward to friends and colleagues. Copyright 2002 - 2005 idesignbusiness http://www.idesignbusiness.com |
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