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 Issue #37 - January 5th, 2004 Internet Marketing Newsletter for Small Businesses
Brought to you by idesignbusiness.com http://www.idesignbusiness.com Issue # 37 Monday, January 5th, 2004 In this Issue: ARTICLES: ONLINE POLL: FREE RESOURCE: Happy New Year! 2004 is here and it is time to make our New Year‘s resolutions happen. Most people make personal resolutions each year but this year I want you to think about resolutions and goals for your business. This issue‘s article provides a summary of proven Internet Marketing programs that can work for your business. I chose techniques that work across most industries so you can apply some, or all of them to your business regardless of your field. We would love to hear any questions, comments, or ideas for future articles, just email us at newsletters@idesignbusiness.com Did you miss the last issue? You can always visit our idesignbusiness Internet Newsletter Archive and easily view and search all our past issues. Neal St. Clair idesignbusiness Advertisement idesignbusiness Mail Manager Are you using email to market you products and services, communicate with customers, and generate leads? If not, you are missing out on the most affordable and effective marketing tools available to small businesses. The idesignbusiness Mail Manager handles everything required to execute a professional email marketing campaign including email collection, contact list management, email delivery, and reporting. Learn how you can begin sending e-Newsletters, greeting cards, email promotions and more today. 30-day Free Trial, Credit Card NOT Required! Click here to learn more. Online Poll Do You Sell Products From Your Website? ARTICLE Internet Marketing Goals for the New Year by Neal St. Clair nstclair@idesignbusiness.com This year I want everyone to make a resolution to improve their Internet Marketing programs. To help you achieve this goal I have provided a summary of the most effective Online Marketing Programs I have come across. I know that not all of this techniques may be relevant to your specific business, but I guarantee that at least a couple are. Search Engine Optimization For any business that utilizes a website Search Engine Optimization and Submission should be a regular activity. If you are not regularly monitoring and tweaking your website for Search Engines now is a great time to start. Receiving quality traffic from Search Engines requires more than just submitting your site. Re-examine your Search Engine Strategy and keep the following points in mind:
Create an Affiliate Program for your Business If you sell a product or service from your website then you can benefit from an affiliate program. You simply provide cash incentive to others to promote your product and you pay them every time they refer you a new sale or lead. The great thing about Affiliate programs is that you don‘t have to spend money unless you make money. Affiliate programs are a proven marketing and sales tool on the Internet. Companies like Amazon.com have thrived using the Affiliate Model for years. There are several companies that provide the billing and technology infrastructure you need to efficiently manage a program. I have included a few companies to research below:
Re-Evaluate Your Website‘s Design & Navigation You may be asking, what does design have to do with marketing? The answer is simple - usability. You can have the best marketing programs in place and if your website is confusing or hard to navigate they will do no good. Slick design may be appealing to the eye, but does it concisely and clearly convey your message? Make sure your design leads people to the pages on your site that you want them to find. Sometimes less can be more when it comes to website design. If you have a business website then your message should be more important then everything else. When looking at your site make sure your current design is more than just eye candy, consider the following:
Email Marketing for Your Business Let me start this section by stating I am NOT talking about SPAM! There are several legitimate and effective email marketing techniques you should be using for your website. Not only can you sell products directly from email but you can build relationships with email and bring people back to your site for repeat visits. Here are a few ideas for your business:
I hope you found these ideas useful and can apply at least one of them to your business. It‘s a new year and time to jump start your business. I would like to wish everyone a happy, healthy, and prosperous New Year! Advertisement SpamArrest.com - Take Back Control of Your Inbox Are you fed up with SPAM? If so, take action and take back control of your inbox. Kill unwanted emails in their tracks before they ever reach your inbox. SpamArrest lets you easily manage your email by blocking unwanted senders and verifying your valid contacts. It‘s easy to setup and will block all junk email. Click here for 30 day free trial FREE RESOURCE: Each issue of the Internet Marketing Newsletter for Small Businesses will include helpful free online resources to promote your website. Does your site need a face lift? Do you want to spruce up your site with some professional images? Stock photography is a great way to covey a professional image through your website, emails, and literature. Historically stock photography for commercial use has been very expensive for a small business budget but now there is an alternative... Stock.Xchng (www.sxc.hu) provides a library of high quality stock photography organized by category. You can use the images for free but most provide links back to the photographers website or email. This is a great deal for you and a great way to provide some photographers well-deserved exposure. Over 50,000 quality images for you to use! http://www.sxc.hu ABOUT idesignbusiness idesignbusiness provides complete Internet services for small businesses including Website Design, Website Development, Hosting and Internet Marketing. Increase Website traffic, build your customer base, and drive revenue using our cost-effective and result driven tools and services. Please visit http://www.idesignbusiness.com for more information. SUBSCRIPTION NOTICE This newsletter is only sent to opt-in subscribers. If at anytime you would like to be removed from this list, please send an e-mail to newsletters@idesignbusiness.com with REMOVE in the subject line or click on the remove link below. Spread the word - Please forward to friends and colleagues. Copyright 2002 - 2004 idesignbusiness http://www.idesignbusiness.com |
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