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 Issue #64 - April 4th, 2005 Internet Marketing Newsletter for Small Businesses
Brought to you by idesignbusiness.com http://www.idesignbusiness.com Issue # 64 Monday, April 4th, 2005 In this Issue: ARTICLES: FREE RESOURCE: Welcome to Issue # 64 of the Internet Marketing for Small Business Newsletter. As broadband connections become more and more common both at the work place and at home video on the web is becoming increasing popular. I have recently worked on several projects incorporating video and I wanted to share a great article with you that clearly explains how to use video clips on your website and different options available to deliver the medium. We would love to hear any questions, comments, or ideas for future articles, just email us at newsletters@idesignbusiness.com Did you miss the last issue? You can always visit our idesignbusiness Internet Newsletter Archive and easily view and search all our past issues. Neal St. Clair idesignbusiness Advertisement idesignbusiness Mail Manager Create and send professional email campaigns with the idesignbusiness Mail Manager. Stay in touch with current clients through online newsletters and updates and gain new customers through online coupons and promotions. The Mail Manager provides all the tools you need to create, manage, and track professional email campaigns. Try the Mail Manager today with no obligation. 30 day free trial no Credit Card required to sign up. Click here for 30 day free trial ARTICLE How Video can be used Effectively Online By Marie-Claire Ross A powerful way to convey your communication messages to your audience is to be able to have your promotional video available on your website. Yet, we have probably all experienced visiting a website and clicking on a video only to have to been irritated that the content is not viewable or that the sound is inaudible. The result is we leave the website in frustration. So how do you make sure the video content on your website can be watched by your audience? It all boils down to how you want your viewers to access your video file and the level of video quality you want your movie to be played at. There are two different ways of sharing your video file on the web: 1. Streamable Video This is where the viewer is able to download sections of your video (otherwise known as “streaming”), while the video is playing. The main benefit of this method is that the user does not have to spend time downloading the complete video before viewing. There are three major streaming video formats – RealVideo (RM), QuickTime (MOV) and Windows Media (WMV). These are playable on Real Player, QuickTime Player and Windows Media Player respectively. Windows Media Player is widely available on most PC‘s, as it is part of Windows Operating System. The other players need to be installed. The only negative with streamable video is that the quality of the video is dependent upon Internet connection. In addition, it has the annoying habit of dropping video frames because the streaming software has to adjust the data rate based on the speed of your Internet connection, in order to keep playing the video. 2. Download and Play This is where the viewer needs to download the entire video first, then play it on their video player application. The main advantage is that the video quality is not affected by Internet connection speed. However, it can take some time for the video to download if the file is large. So which format do you choose? In a world where first impressions always count, it is extremely important for companies to appear professional and trustworthy at all times. Marketing videos with poor picture quality are likely to reflect a poor quality company in the mind of the viewer. Consequently, we always recommend the download and play option. This is because it allows for high quality video content to be viewed. However, as you don‘t want viewers to give up on downloading your video, we only recommend that short video clips are inserted onto your website. This means your website users will be able to download a short video at a high quality picture resolution that will portray your company in the best possible way. (c) Marie-Claire Ross 2004. All rights reserved. Marie-Claire Ross is one of the partners of Digicast. Digicast works with organisations who are not satisfied that their marketing and training materials are helping their business grow. She can be contacted on 0500 800 234 (Australia wide) or at mc@digicast.com.au. The website is at http://www.digicast.com.au. Article Source: http://EzineArticles.com/ Advertisement Keep Your Website Fresh, Relevant and Up-to-Date Do you update your website on a regular basis? Fresh content is the number one thing that will bring people to your website and keep them coming for more. idesignbusiness offers comprehensive Website Maintenance plans to help you keep your website up to date. Have your own professional webmaster for less than $25 per month! We can handle all technical aspects of your website including updating text, images, links, databases and more. Contact us today for more information and rates for your website and needs. info@idesignbusiness.com FREE RESOURCE: Each issue of the Internet Marketing Newsletter for Small Businesses will include helpful free online resources to promote your websites. HotScripts.com is a great place to find source code and tutorials on every aspect of web programming and web design. The site boasts over 29,000 resources organized in more than 1,000 categories. In addition to a great collection of scripts and code there is also a message board where you can post your own question if you get stuck on a project. This well-organized, free resource is a must-have bookmark for any webmaster, designer or programmer. HotScripts.com ABOUT idesignbusiness idesignbusiness provides complete Internet services for small businesses including website design, website development, hosting and Internet marketing. Increase website traffic, build your customer base, and drive revenue using our cost-effective and result driven tools and services. Please visit http://www.idesignbusiness.com for more information. SUBSCRIPTION NOTICE This newsletter is only sent to opt-in subscribers. If at anytime you would like to be removed from this list, please send an e-mail to newsletters@idesignbusiness.com with REMOVE in the subject line or click on the remove link below. Spread the word - Please forward to friends and colleagues. Copyright 2002 - 2005 idesignbusiness http://www.idesignbusiness.com |
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